Presidential wives can help some but in this go around Michelle Obama and Ann D Romney twitter power seems to reflect their husbands twitter power. So the intangibles of the spouse remain intangible and perhaps irrelevant from a social media perspective. After all the main product was their husbands.
Here are the stats:
@michelleobama 2,038, 950
Power/Influence ranking out of some 13.1 million
In this case we should note Ann Romney only tweeted 71 times and Michelle Obama tweeted 726 times. Of course these accounts are run by political campaign staff. But Michelle out twitted Ann by a factor of 10:1. The republican staff clearly did not use Ann Romney.
Tip of the hat to Jimmy Kimmel. Maybe there was a debate after all?
George Gutowski writes from a caveat emptor perspective. Follow him on twitter@financialskepti