Social media cannot be ignored. Obama won by a few whiskers over Romney. you can look at all the metrics you want but….Obama was simply much more powerful than Romney with over 20 million followers. Obama lead Romney by 10:1. So if you are in a tight race your social media strategy needs to be strong.
Lesson: Most businesses face election day everyday 24/7. If your social media strategy is weak you will not be number one.
End of lesson.
George Gutowski writes from a caveat emptor perspective. Follow him on twitter@financialskepti
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