Burger King (NYSE:BKW) twitter account was hacked. Why. Because they could. Today Burger King is embarrassed and scrambling. No one blames them as a corporation.
The question becomes who is ultimately responsible for security. Was Burger King incompetent or where they following the rules as laid out by Twitter.
I use twitter a lot and am constantly annoyed by accounts which have been hacked and suddenly dysfunctional twits are streaming all over the world. Happens daily.
Twitter needs to get its security in line. Twitter is still a compelling social media platform. but questions are starting to appear. Twitter needs to fix this immediately if not sooner.
In the meantime Burger King lawyers must be reviewing a lawsuit. You cannot rely on an unstable partner and keep being hit by this nonsense.
Twitter maybe about to experience a Black Swan consequence.