Google (Nasdaq:GOOG) bitch slapped its Google Reader customers and announced the big delete on July 1. No upgrade. No sale. Just we don’t want to play anymore and are going home.
Corporate rationale is they want to put more emphasis on a few products and Reader is being kicked to the curb.
Said in another fashion the Google brain trust failed to make this one work and they are beating a retreat. No information on exit costs which can easily be absorbed.
But the subliminal message to customers is we will drop you if as and when we feel like it. Google customers will become loath to trust Google’s longevity and commitment in other area’s.
The Brand has been damaged.