Twitter is a growing social media force. Look at the rankings of Twitter followers as of Aug 20, 2013 numbers. Target (NYSE:TGT) is way ahead and over the horizon with 745 K compared to other big names. Everyone likes something sparkly which must explain Tiffany & Co (NYSE:TIF) very strong number two ranking at 596 K.
Best Buy (NYSE:BBY), Wal-Mart (NYSE:WMT) and Nordstrom (NYSE:JWN) round out the top five with followers well over 300K.
Macy’s (NYSE:M) seems to have some work to do. At 224 K followers and eight position how happy can they be.
JCPenney (NYSE:JCP) retails problem child comes in two spots below Macy’s at only 167K. Which may explain some of their problems. Interesting after a CEO with Apples (Nasdaq:AAPL) DNA.
Sears with an anemic 54 K of twitter followers barely registers at 17th. That’s very much worse than JCPenney. Let me express that in a different way. They both stink.
Many retailers and brands have specialized twitter feeds which focus more closely on segmented buyers. But the top to bottom comparisons are very telling for most retailers.
If social media is the marketing powerhouse than big followings are a must. some of these guys need to hire their grandchildren and get their ratings up.
Here is the list:
Company Thousands of Followers
Tiffany & Co 596
Best Buy 385
Bergdorf Goodman 231
Saks 5th Ave 201
Neiman Marcus 158
TJ Maxx 138
Sams Club 42
Lord & Taylor 39
Century 21 Stores 8
Jos A Banks 7
George Gutowski writes from a caveat emptor perspective. Follow him on Twitter @financialskepti