Home » Behavioural Investing » Secret Reason to buy JC Penney $JCP $TWIT

Secret Reason to buy JC Penney $JCP $TWIT

Last Aug 20 I blogged about relative Twitter feeds among retailers. 40 days have passed. JCPenney (NYSE:JCP) has grown a remarkable 25.7% from 167K to 210K. The growth rate is just over a thousand followers per day seven days per week. This is remarkable for a franchise which is supposedly in the toilet. If JC Penney can do this with all the bad news and dubious publicity there is a strong underlying reason to believe in the JC Penney franchise.

Shoppers find twits from JC Penney worth following.

Liquid deep value investors would buy in about now.

George Gutowski writes from a caveat emptor perspective. He does shop at JC Penney. Follow him on Twitter @financialskepti