Retail is starting to bleed out the crash and burn reasons for this year. The latest claim is that the intervening time between Thanksgiving Day and Christmas is six days shorter there will be a negative impact.
That may be true. But Christmas comes at the same time every year. Most people have the same gift giving obligations every year. Most people have not yet learnt to curb their propensity to overspend.
What will affect retail spending is the health of the consumer and what’s left on their plastic. Retailers will continue to win and lose depending on how compelling their offerings have been. The big and many small decisions have already been made. Product is moving to store shelves as you read this. We are just waiting for the scores.
George Gutowski writes from a Caveat Emptor Perspective.