Facebook (Nasdaq:FB) launches mandatory video ads. That’s olde school television. you know when your watching a reasonably interesting show and suddenly these ads come on. Madison Ave Madmen call that Interruption Marketing. similar to tele-marketing which has annoyed tens of millions.
So where is the promise of social marketing. You know engaging the follower with relevant compelling offerings which have a high sell through rate. This is like watching the Swedish Bikini cheerleading team during a commercial break exhorting you to drink a particular beer while you are ignoring your girlfriend as you watch a very important football game. Very important to be emphasized.
Facebook will become no more powerful than network TV. Which right now is not very powerful at all.
George Gutowski writes from a caveat emptor perspective