Molson Coors (NYSE:TAP) is about to release earnings. Follow this Bear Case Scenario:
The company operates in mature low growth markets subject to price wars.
Premium products face stiff competition from craft brews which seem to be gaining the upper hand. Big is bad. Small is very good and very cool.
High levels of unemployment in major markets have depressed volumes. Seems that you need a job to drink beer. go figure.
George Gutowski writes from a caveat emptor perspective.