Coca-Cola is about to release earnings. Ponder the Bear case Scenario:
Despite the popularity and dominance of Coca-Cola, cola consumption of both diet and regular is decreasing.
Coca-Cola is relatively undiversified compared to Pepsi who has a large snacks business. This is why Keurig needs to work large and fast.
Coca-Cola does not have an energy drink and is missing a large market. they may decide to buy their way out of the problem and spend cash.
Corporate Governance is just a little suspect after some close questioning of Warren Buffett.
George Gutowski writes from a caveat emptor perspective.