Apple is about to release earnings. Ponder the Bull Case Scenario:
The smart phone market will double by 2015. Apple will be able to ride a large growth wave. When markets double in short periods of time market share growth can also occur. Apple is cool.
Customer loyalty to Apple and iOS is very high. Bad experiences are minimal. As clients upgrade they are likely to stay with the brand they know and love.
Loyal customers will drive additional customers for iTunes and other revenue generating app’s. Cool devices will generate growing annuity streams. Once you follow an artist you tend to continue collecting their work on the same device.
AppleTV and smart TV in general have not even started to provide revenue opportunities.
George Gutowski writes from a caveat emptor perspective.