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Bear Case Scenario for $YELP, $SOCL, $GOOG

Yelp deals on a local basis. How much profit can you squeeze from recommendations for small local businesses. Not much.

Yelp needs to acquire new business, new reviewers and new users every day. This is very cumbersome and time consuming.

It’s very easy to get distracted as the executive tries to hit homeruns.

George Gutowski writes from a caveat emptor perspective.