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Bull Case Scenario for Yelp $YELP, $SOCL, $GOOG

Yelp has become the industry standard for searching reviews on local businesses. Who does not have a Yelp App on their smartphone or tablet.

Very few decisions are made without checking on Yelp. No other retail real estate can come close to this kind of power

As Yelp becomes more powerful more business of all descriptions will come flowing in. Tipping point concept.


George Gutowski writes from a caveat emptor perspective.