Priceline has grown from 1% market share to 4% which is huge on global terms. Lots of growth still easily possible. Strong growth expected in under developed countries.
Price margins are expected to grow because of the agency model used.
Booking.com is expected to continue growing rapidly and adding healthy margins.
Travel is a macro necessity. Business people travel and need services. Tourists travel more and more as middle class expectations grow. This all drives demand.
Watch for strategic alliances with payment cards to create new revenue streams.
George Gutowski writes from a caveat emptor perspective.