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JC Penney Bear Case Scenario for discount retailing $JCP, $XRT, $RTH

JC Penney is losing ground to Macy’s and other higher end retailers who are expanding their offerings and eating away at JC Penney’s franchise.

The lingering effects of recession and reduced government spending is still being borne by JC Penney core customers. Every time an Asian factory displaces America JC Penney and others pay the price.

JC Penney has lost customers. Getting lost customers to come back is very hard. Bad experiences rankle for years sometimes decades.

George Gutowski writes from a caveat emptor perspective.

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