Home » Stocks » JC Penney Bull Case Scenario for an American Icon $JCP, $XRT, $RTH

JC Penney Bull Case Scenario for an American Icon $JCP, $XRT, $RTH

JC Penney liquidity and cash flow is sufficient to pull it through the crisis and return it to prosperity.

As new merchandise flows through margins will improve and bottom line will start looking better.

Promotional sales are better structured. Instead of just giving it away sales are having positive impacts on bottom lines.

George Gutowski writes from a caveat emptor perspective.

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