Amazon has dropped the price of its Fire Phone to $0.99 or basically free with a two year contract. Brilliant right? I mean when you eliminate price as a transactional obstacle you will have huge volume. Gotta be! The Fire Phone of course will drive e-commerce revenue into the coffers of Amazon. So just like most shopping malls that do not charge for parking, Amazon wants you on this phone buying stuff.
Amazon has a natural advantage as they are already a dominant e-commerce player. Alibaba will soon be challenging but this clash of Titans is still some time off. Apple is coming out with some design sexy products and inching their way into the e-commerce space.
Amazon is already in the e-commerce space and vertically integrating the supply chain. Amazon and e-commerce addicts will value their relationship and probably will go Fire.
George Gutowski writes from a caveat emptor perspective.