When business turns down business travel gets cut. That four day business trip with a few days extra for yourself turns into a two day trip at a much cheaper hotel.
When the economy turns down consumers get squeezed cut travel or eliminate it all together
Lots of competitive offerings out there. They all seem to be turning travel into a hyper competitive brawl where cheap price is the only consideration. No room for profits.
Priceline is an Americanized Venture. Not sure they have other cultural sensitivities figured out.
Watch for payment cards, airlines and hotel chains to create their own offerings so short circuit Priceline and retain more margin.
George Gutowski writes from a caveat emptor perspective.