The sales of Verizon has returned substantial cash to shareholders and strengthened the balance sheet considerably. Hard to argue with that.
Stronger balance sheet allows Vodafone to outspend competitors. An important strategic consideration in the arms race.
Increased emphasis on controlling reducing costs. Look at what they are able to do in India. A huge market by any definition.
Recent acquisitions of Kabel Deutschland and Ono allow cost reductions and improved offerings.
George Gutowski writes from a caveat emptor perspective.