Facebook abandons #Socialmedia. Goes Olde School $FB, $TWTR, $GOOG, $YHOO, $MSFT, $LNKD

Facebook (Nasdaq:FB) launches mandatory video ads. That’s olde school television. you know when your watching a reasonably interesting show and suddenly these ads come on. Madison Ave Madmen call that Interruption Marketing. similar to tele-marketing which has annoyed tens of millions.

So where is the promise of social marketing. You know engaging the follower with relevant compelling offerings which have a high sell through rate. This is like watching the Swedish Bikini cheerleading team during a commercial break exhorting you to drink a particular beer while you are ignoring your girlfriend as you watch a very important football game. Very important to be emphasized.

Facebook will become no more powerful than network TV. Which right now is not very powerful at all.

George Gutowski writes from a caveat emptor perspective

Perfect Way to Screw Up Facebook Ads $FB, $GOOG, $TWTR, $LNKD, $YHOO,

Facebook (Nasdaq:FB) is poised to launch video ads for a reputed $2 million a day to reach everyone between 18-54. If they hang onto the business they will gross $730 million. hopefully without annoying the users.

Despite the fact it is free I’m pretty sure I don’t want to see the ads. So what if you go into your profile and change some of your settings. Age comes to mind. Tell em you’re over 55. This demographic apparently does not watch video’s. Change other aspects that makes it difficult for them to figure you out.

The ads will play automatically so watch for creative resistance from an ungrateful public who do not care to pay the bills for billionaire and multi-millionaire geeks working at Facebook.

George Gutowski writes from a caveat emptor perspective.

LinkedIn Russian Compliment – Bizarre Motivation or Long Tail Identity Theft $LNKD #socialmedia

Image representing LinkedIn as depicted in Cru...

Image via CrunchBase

LinkedIn (NYSE:LNKD) received the greatest compliment in the digital world. They were hacked. Apparently a group of nasty ruskies have compromised some six point five million passwords. If you are one of the six point five million your password does not work and LinkedIn is sending a separate email on how to reset.

The corporate governance issue will be who left what back door open. The security industry is assured of more job security and revenues. LinkedIn shareholders bid up the stock on a big up day in the market. No one is sure there will be any economic losses to LinkedIn except for some over time in the IT department.

Not sure why the ruskies did it. Except maybe they were practicing for something better. I don’t think you can move money or securities. If you’re looking for information on someone you can join free and access to your heart’s content.

LinkedIn may have some suspicions but any public comment would only be speculation and just play to the hackers. General Eisenhower did not dialogue directly with German generals for obvious reasons.

So the chess game continues in the shadows with occasional public information. Of course if you use the same password for LinkedIn as you do for your banking and other financial affairs you may have a problem.  The banks and financial institutions will never disclose significant security breaches until it’s all over and your account has been cleaned out and your cheques are bouncing.

So this may be just one move to rob about seven million bank accounts. Social media is like walking down the street. You have to watch your pocket and know where your wallet is at all times.

George Gutowski writes from a caveat emptor perspective.