Google (Nasdaq:GOOG) has forsaken Google Reader and the RSS world is not the same. Interesting scuttlebutt about why they did it. But the bastards abandoned their clientage. So Twitter will be the big winner.
Image via CrunchBase
But the news feeds from both Business Wire and PR Newswire are not yet maximizing Twitter. So my suggestion to both is step it up before some kid clocks you and further erodes your relevancy.
Being a former arms merchant to the investor relations business I know my way around your sites. You have RSS and web feeds that spew news by category. But you do not have twitter feeds that spew news by category.
So here is the suggestion and I expect some quick action. Establish multiple twitter accounts for the different categories that you already follow. Compliance, earnings, corp news, appointments, trade show and product news. Allow me to follow in one spot. Because if you do not do it I’m gonna have lunch with my 20 something son and we’re gonna build an app that will kill you.
Consider your self warned.
Wonder where my son wants to go eat?
George Gutowski writes from a caveat emptor perspective.
Image via CrunchBase
PR Newswire and Warren Buffett owned Business Wire have been hotly competitive for decades. Who dominates the twitter power rankings? Power rankings cover 13.1 million active twitter accounts that are worthwhile in some fashion.
- Twitter@prnewswire 64K followers. Power Ranking 10,736
- Twitter@businesswire 26K followers. Power Ranking 34,154
Each service has many specialty wires so it’s all about a nuanced view if you are an investor relations or public relations pro.
George Gutowski writes from a caveat emptor perspective. Follow him on twitter@financialskepti where he ranks at 1.1 million.
Following earnings releases I naturally have a RSS feed from both newswire services. I seems that Business Wire is capable of disseminating 100’s of corporate press and earnings releases and PR Newswire disseminates by the dozen. Business Wire seems to have captured the majority of the earnings release market by a huge margin.
Business Wire (sometimes called Biz Wire) is owned by Berkshire Hathaway (BRK.B) aka Warren Buffett. So he bought into the value play several years ago. Will PR Newswire attempt a credible come back? It’s a war of technology with a securities governance overlay. PR seems to be lost in the dust for now.
Disclosure: I write from a caveat emptor perspective. I have no positions in stocks mentioned in this post.