Google Algorithmic Confusion $GOOG #searchengines #SEO

Image representing Google as depicted in Crunc...

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Google (NASDAQ:GOOG) what am I going to do about you. WordPress just sent me a notice that I have published 275 posts in the past year. Yeah for me. But when you search Financial Skeptic on Google they still give the old Bloglines posts a higher rank. Have not used them for over a year. I post stock market comments exclusively. The older the comment the less relevant it is. But Google keeps pointing in the wrong direction. I must be the only one because if you keep this up someone else will clean your clock in the search industry.

Disclosure: George Gutowski writes from a caveat emptor perspective. I hold no positions in stocks mentioned in this post. I have no plans to initiate new positions within the next 72 hours. Yes I am deeply suspicious about Google’s secret algorithms. That’s Algo’s for the techies.

JC Penney Ignores Google

JC Penney is one of the three department store...

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JC Penney (NYSE:JCP) announced Q4 results and fully ignored Google’s imperial directives about search engine optimization. SEO if you are really into it. Google says JC Penney gamed search engine results and was taking steps to counter.

In the meantime JC Penney reported the following on its internet offering

“Internet sales through jcp.com grew $65 million to $1.5 billion for the year, increasing 4.4 percent over last year.  Total sales increased 1.2 percent for the year.  Total sales were approximately 130 basis points lower than same store sales due to the Company’s exit from its traditional catalog business.  In 2010, catalog sales totaled $454 million.”

Not the most straight forward apples to apples comparison. But here is what should interest investors.

  1. No mention of Google trying to ungame JC Penney.
  2. No mention of jcp.com in next years outlook.

jcp.com accounts for 8.4% of  of JC Penney. management cannot go to sleep.

While we are at it. Google is a commercial enterprise that is making up rules of behaviour for a competitive marketplace. Then they get upset when large reputable companies figure out ways to get around them. Will JC Penney have the basis for a restraint of trade lawsuit against Google?

Disclosure: “George Gutowski” writes from a “caveat emptor perspective”. I hold no positions in stocks mentioned in this post. I have no plans to initiate new positions within the next 72 hours.