WWW.tweet.grader.com maintains this list of most powerful brands on Twitter. Media ranks very high. But the only financial or Wall Street Brand is the Wall Street Journal which comes in at 14. Big banks, brokerages, mutual funds or other financial institutions are nowhere to be found.
Does that mean the social media revolution has not yet begun. Or does Wall Street not know how to walk the talk of social.
Social media is about engagement. Wall Street does not have an engagement culture. When you start to see a financial brand increase in followership probably a leading indicator that shareholder wealth is also being generated.
George Gutowski writes from a caveat emptor perspective.