Cookies and Other Brilliant MKTG Insights $GOOG, $MSFT, $APPL, $FB, $TWTR

Everyone knows cookies reside on your device and help supposedly improve your surfing experience all the while fiendishly tracking your digital habits and throwing themselves across your footsteps at the very moment you are about to spend money.

Thats right isn’t it.

Follow this scenario

I’ve just booked a two week vacation to a European destination. I have arranged round trip airfare on an comparison site and then I used AirBNB to arrange accommodations. Done deals. I am now moving onto checking out museums, attractions, restaurants. ¬†All my digital devices were employed at some time in the search and analysis for airfare and accommodations. Cookies galore have attached themselves to my silicon.

But the cookies are serving ads and offerings for yesterday’s decision. I can only flyover once. I plan on staying at one place at a time. ¬†Nothing in the cookies tracks the natural progression of my economic activity. Thousands of ads served without a snowballs chance in hell of doing anything. Maybe a few comments on some museum exhibits would get a click out of me.

Know what I mean marketing geniuses who demand huge stock price multiples for mediocre work.

George Gutowski writes from a caveat emptor perspective